Media coverage of the Paralympic Games, and Para sport more broadly, can be a powerful vehicle for promoting disability awarness, inclusion and diversity. The Paralympic Media Research team, led by Dr Emma Pullen from Loughborough University, has explored the way Paralympic media coverage – from broadcast to digital content – can be harnessed for positive social change. Through collaborations and partnerships with broadcasters, media groups, sport governing bodies, and disability organisations, the Paralympic Media Research team has helped shape ideas, practice and philosophies in Paralympic media.